Privacy Policy for Online Users

The Family Medical Group, LLC. (“FMG,” “we,” “us,” or “our”) respects your personal privacy and is committed to complying with all applicable federal and Florida state privacy laws, including the Florida Information Protection Act (FIPA), Florida Statute § 501.171, and applicable Google and LegitScript advertising guidelines. This Privacy Policy describes how we collect, use, share, and protect personal information submitted through our website at thefamilymedgroup.com (the “Website”). This Policy applies only to our Website and not to third-party websites accessible from here.

Please read this Privacy Policy carefully before using our Website or submitting information through it. By using our Website, you accept and agree to the practices described here. We may update this Policy periodically; your continued use of the Website after any revision constitutes acceptance of the revised Policy.

1. Information We Collect

A. Information You Actively Provide

We collect information that you voluntarily submit through our Website, which may include:

• Full name, mailing address, email address, and telephone number
• Date of birth and health-related information submitted through appointment request forms
• Insurance information submitted for appointment scheduling purposes
• Messages, feedback, or inquiries submitted through our contact forms
• Payment information processed through third-party secure payment processors

B. Passively Collected Information

As you navigate our Website, we automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, links clicked, and time spent on each page
• Referring URLs and search terms used to reach our Website
• Session and persistent cookies and similar tracking technologies

This information helps us improve our Website, detect security threats, and understand how visitors use our services.

2. How We Use Your Information

FMG uses your personal information for the following purposes:

• To schedule and manage appointments and respond to your inquiries
• To provide, improve, and personalize our Website and healthcare services
• To communicate with you about your care, appointment reminders, and service updates
• To process payments and verify insurance coverage
• To comply with applicable legal and regulatory obligations
• To send marketing communications, where you have opted in to receive them
• To analyze Website usage and improve user experience
• To detect, prevent, and respond to security threats and fraud

We do not sell your personal information to third parties. We do not allow advertisers to target or promote products to you based on your personal health information.

3. Disclosure of Your Information

We may share your information in the following limited circumstances:

• Service Providers: Reputable third-party vendors who assist with website operations, appointment scheduling, payment processing, analytics, or communications. These vendors are contractually restricted from using your information for any purpose other than providing services to us.
• Legal Obligations: When required by federal or Florida state law, court order, or government authority, including but not limited to Florida Statute § 456.057 and applicable HIPAA regulations.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, subject to confidentiality obligations.
• Healthcare Operations: With affiliated healthcare providers and covered entities as permitted under HIPAA for treatment, payment, and healthcare operations.
• Aggregate Data: De-identified, aggregate statistics that cannot be linked to any individual may be shared with research or business partners.

4. Cookies and Tracking Technologies

Our Website uses cookies, web beacons, and similar technologies to improve functionality and analyze usage. Types of cookies we use include:

• Essential Cookies: Required for core Website functions and security.
• Analytics Cookies: Help us understand how visitors interact with our Website (e.g., Google Analytics).
• Marketing Cookies: Used to deliver relevant advertising content where permitted, in compliance with applicable healthcare advertising laws and restrictions on sensitive health category targeting.
• Preference Cookies: Remember your settings and preferences.

You may disable cookies through your browser settings. Note that disabling certain cookies may affect Website functionality. We honor browser-level “Do Not Track” signals to the extent technically feasible.

5. Your Rights and Choices

Under applicable Florida and federal law, you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to legal and regulatory retention requirements.
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time by clicking “Unsubscribe” in any email or contacting us directly.
• Data Portability: Request your personal information in a commonly used, machine-readable format.
• Restrict Processing: Request that we limit how we use your information in certain circumstances.

To exercise any of these rights, please contact us using the information in Section 10 below. We will respond to verifiable requests within 30 days as required by Florida law.

6. Accessing and Downloading Your Health Information

The Family Medical Group does not currently offer an online patient portal. However, patients have the right to request, access, and download copies of their health information and medical records. To request your records:

• By Phone: Call our Medical Records department at 1-877-804-4FMG (1-877-804-4364)
• By Email: Send a written request to records@thefamilymedgroup.com
• In Person: Visit any FMG clinic location during business hours
• By Mail: Submit a written request to: Medical Records Department, The Family Medical Group, [Clinic Address], Miami, FL

We will provide your records in your preferred format (paper or electronic/downloadable) within 30 days of receiving a valid written request with proper identification, as required by HIPAA and Florida Statute § 456.057. A reasonable copying fee may apply.

7. How We Protect Your Information

FMG implements administrative, technical, and physical safeguards to protect your personal information, including:

• SSL/TLS encryption for all data transmitted through our Website
• Access controls limiting staff access to personal information on a need-to-know basis
• Regular security assessments and vulnerability testing
• Employee training on privacy and data security
• Written information security policies compliant with Florida Statute § 501.171 and HIPAA Security Rule requirements

In the event of a data breach affecting Florida residents, we will provide notification as required by Florida Statute § 501.171 within 30 days of determining that a breach has occurred.

8. Children’s Privacy

Our Website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verified parental consent. If we become aware that we have collected personal information from a child under 13 without parental consent, we will promptly delete it. Parents or guardians who believe their child has submitted information to our Website may contact us to request deletion.

9. Advertising Compliance

The Family Medical Group is committed to responsible, lawful, and transparent advertising practices. This means:

• We only advertise healthcare services that we are lawfully licensed and authorized to provide in Florida.
• We do not advertise prescription drugs, controlled substances, or unapproved medical treatments without required certifications or legal authorization.
• Our Website and advertising content comply with applicable state and federal laws governing healthcare advertising.
• We do not make unsubstantiated health claims or engage in deceptive advertising practices.
• Our online advertising does not target individuals based on sensitive health conditions without appropriate consent.

10. Third-Party Links

Our Website may contain links to third-party websites. These sites have their own privacy policies and practices, which we do not control and are not responsible for. We encourage you to review the privacy policies of any third-party sites you visit.

11. Florida-Specific Disclosures

As a Florida-based healthcare provider, FMG complies with the following state-specific laws and requirements:

• Florida Information Protection Act (FIPA), Fla. Stat. § 501.171: We maintain reasonable safeguards to protect personal information and will provide breach notification within 30 days.
• Florida Patient’s Bill of Rights and Responsibilities, Fla. Stat. § 381.026: Patients have the right to know how their health information is used and to access their records.
• Florida Medical Records Law, Fla. Stat. § 456.057: Patients have the right to access, copy, and correct their medical records.
• Florida Telehealth Law, Fla. Stat. § 456.47: Information gathered through telehealth services is protected under the same standards as in-person care.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the revised Policy on this page with an updated effective date. Material changes will be communicated via a prominent notice on our Website or by direct communication. Your continued use of our Website after any update constitutes your acceptance of the revised Policy.

13. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or your personal information, please contact us:

The Family Medical Group – Privacy Officer

Phone: 1-877-804-4FMG (1-877-804-4364)

Email: privacy@thefamilymedgroup.com

Website: www.thefamilymedgroup.com

Mailing Address: The Family Medical Group, Attn: Privacy Officer, Miami, FL